Essentials of marketing : a global managerial approach /
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| Autor principal: | |
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| Altres autors: | |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Boston :
Irwin/McGraw-Hill,
c2000.
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| Edició: | 8th ed. |
| Col·lecció: | The Irwin/McGraw-Hill series in marketing
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