Style de citation APA (7e éd.)
Belch, G. E., & Belch, M. A. (2001). Advertising and promotion: An integrated marketing communications perspective (5th ed.). Irwin/McGraw-Hill.
Style de citation Chicago (17e éd.)
Belch, George E., et Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. Boston, Mass.: Irwin/McGraw-Hill, 2001.
Style de citation MLA (9e éd.)
Belch, George E., et Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. Irwin/McGraw-Hill, 2001.
Attention : ces citations peuvent ne pas être correctes à 100%.