Cita APA (7th ed.)
Belch, G. E., & Belch, M. A. (2001). Advertising and promotion: An integrated marketing communications perspective (5th ed.). Irwin/McGraw-Hill.
Cita Chicago (17th ed.)
Belch, George E., i Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. Boston, Mass.: Irwin/McGraw-Hill, 2001.
Cita MLA (9th ed.)
Belch, George E., i Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. Irwin/McGraw-Hill, 2001.
Atenció: Aquestes cites poden no estar 100% correctes.