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Consumer behavior : implications for marketing strategy /

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主要作者: Hawkins, Del I.
其他作者: Best, Roger J., Coney, Kenneth A.
格式: 图书
语言:英语
出版: Chicago : Irwin, c1995.
版:6th ed.
丛编:The Irwin series in marketing
主题:
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States > Case studies.
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