Consumer behavior : implications for marketing strategy /
Gardado en:
| Autor Principal: | |
|---|---|
| Outros autores: | , |
| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
Chicago :
Irwin,
c1995.
|
| Edición: | 6th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Tags: |
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| 043 | |a n-us--- | ||
| 050 | 0 | 0 | |a HF5415.33.U6 |b H38 1995 |
| 082 | 0 | 0 | |a 658.8/342/0973 |2 20 |
| 100 | 1 | |a Hawkins, Del I. | |
| 245 | 1 | 0 | |a Consumer behavior : |b implications for marketing strategy / |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 | |a 6th ed. | ||
| 260 | |a Chicago : |b Irwin, |c c1995. | ||
| 300 | |a xix, 649 p. : |b ill. (some col.) ; |c 27 cm. | ||
| 440 | 4 | |a The Irwin series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 541 | |e 36985 | ||
| 650 | 0 | 0 | |a Consumer behavior |z United States. |
| 650 | 0 | 0 | |a Market surveys |z United States. |
| 650 | 0 | 0 | |a Consumer behavior |z United States |x Case studies. |
| 650 | 0 | 0 | |a Market surveys |z United States |x Case studies. |
| 700 | 1 | |a Best, Roger J. | |
| 700 | 1 | |a Coney, Kenneth A. | |
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