Consumer behavior : implications for marketing strategy /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Irwin,
c1995.
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| Edition: | 6th ed. |
| Series: | The Irwin series in marketing
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| Subjects: | |
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| Physical Description: | xix, 649 p. : ill. (some col.) ; 27 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0256139725 |