Strategic marketing management cases /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
McGraw-Hill Irwin
c2002.
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| Edition: | 7th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
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