Business-to-business marketing : strategies and implementation /
Salvato in:
| Altri autori: | |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2003.
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| Serie: | Profitable marketing relationships series.
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| Soggetti: | |
| Accesso online: | Contributor biographical information Table of contents Publisher description |
| Tags: |
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| Descrizione del documento: | This book is an adaptation of a successful french text. "Including the book in ... series on Profitable marketing relationships"--P. xv. |
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| Descrizione fisica: | xviii, 469 p. : ill. ; 26 cm. |
| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 0333921941 (cloth) |