Business-to-business marketing : strategies and implementation /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2003.
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| Series: | Profitable marketing relationships series.
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| Subjects: | |
| Online Access: | Contributor biographical information Table of contents Publisher description |
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| Item Description: | This book is an adaptation of a successful french text. "Including the book in ... series on Profitable marketing relationships"--P. xv. |
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| Physical Description: | xviii, 469 p. : ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0333921941 (cloth) |