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Business-to-business marketing : strategies and implementation /

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Other Authors: Michel, Daniel
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
Series:Profitable marketing relationships series.
Subjects:
Industrial marketing.
Industrial marketing > Management.
Marketing > Planning.
Online Access:Contributor biographical information
Table of contents
Publisher description
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010 |a  2002073547 
020 |a 0333921941 (cloth) 
040 |a DLC  |c DLC  |d DLC  |d BD-DhMIS 
042 |a pcc 
050 0 0 |a HF5415.1263  |b .B873 2003 
082 0 0 |a 658.8/04  |2 21 
245 0 0 |a Business-to-business marketing :  |b strategies and implementation /  |c Daniel Michel ... [et al.]. 
260 |a Houndmills, Basingstoke, Hampshire ;  |a New York :  |b Palgrave Macmillan,  |c 2003. 
300 |a xviii, 469 p. :  |b ill. ;  |c 26 cm. 
500 |a This book is an adaptation of a successful french text. 
500 |a "Including the book in ... series on Profitable marketing relationships"--P. xv. 
504 |a Includes bibliographical references and index. 
541 |e 36545 
650 0 |a Industrial marketing. 
650 0 |a Industrial marketing  |x Management. 
650 0 |a Marketing  |x Planning. 
700 1 |a Michel, Daniel. 
830 0 |a Profitable marketing relationships series. 
856 4 2 |3 Contributor biographical information  |u http://www.loc.gov/catdir/bios/hol051/2002073547.html 
856 4 1 |3 Table of contents  |u http://www.loc.gov/catdir/toc/fy042/2002073547.html 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/description/hol032/2002073547.html 
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955 |a pc22 2002-06-10 to SSCD  |i se20 2002-06-11  |a aa19 2002-6-12  |a ps10 2003-11-10 1 copy rec'd., to CIP ver. 
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