Business-to-business marketing : strategies and implementation /
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| Andre forfattere: | |
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| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2003.
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| Serier: | Profitable marketing relationships series.
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| Fag: | |
| Online adgang: | Contributor biographical information Table of contents Publisher description |
| Tags: |
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| Emne beskrivelse: | This book is an adaptation of a successful french text. "Including the book in ... series on Profitable marketing relationships"--P. xv. |
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| Fysisk beskrivelse: | xviii, 469 p. : ill. ; 26 cm. |
| Bibliografi: | Includes bibliographical references and index. |
| ISBN: | 0333921941 (cloth) |