Marketing management : text and cases /
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
Boston :
McGraw-Hill Irwin,
c2001.
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| 叢編: | McGraw-Hill/Irwin series in marketing
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| 主題: | |
| 在線閱讀: | Publisher description Table of contents |
| 標簽: |
沒有標簽, 成為第一個標記此記錄!
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| Item Description: | Previously published: Homewood, IL : Irwin, c1993. |
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| 實物描述: | ix, 498 p. : ill. ; 26 cm. |
| 參考書目: | Includes bibliographical references. |
| ISBN: | 007249980X (alk. paper) |