Marketing management : text and cases /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Irwin,
c2001.
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| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Publisher description Table of contents |
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| Item Description: | Previously published: Homewood, IL : Irwin, c1993. |
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| Physical Description: | ix, 498 p. : ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 007249980X (alk. paper) |