Dolan, R. J. (2001). Marketing management: Text and cases. McGraw-Hill Irwin.
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Chicago Style (17th ed.) Citation
Dolan, Robert J. Marketing Management: Text and Cases. Boston: McGraw-Hill Irwin, 2001.
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MLA (9th ed.) Citation
Dolan, Robert J. Marketing Management: Text and Cases. McGraw-Hill Irwin, 2001.
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Warning: These citations may not always be 100% accurate.