Marketing management : text and cases /
Shranjeno v:
| Glavni avtor: | |
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| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
Boston :
McGraw-Hill Irwin,
c2001.
|
| Serija: | McGraw-Hill/Irwin series in marketing
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| Teme: | |
| Online dostop: | Publisher description Table of contents |
| Oznake: |
Brez oznak, prvi označite!
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| Opis knjige/članka: | Previously published: Homewood, IL : Irwin, c1993. |
|---|---|
| Fizični opis: | ix, 498 p. : ill. ; 26 cm. |
| Bibliografija: | Includes bibliographical references. |
| ISBN: | 007249980X (alk. paper) |