Marketing strategy : a decision-focused approach /
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| 其他作者: | |
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| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
Boston :
McGraw-Hill/Irwin,
c2003.
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| 版: | 4th ed. |
| 主題: | |
| 標簽: |
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| Item Description: | Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larr�ech�e. 3rd ed. c1999. Title on CD-ROM: GAMAR 3 |
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| 實物描述: | xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.) |
| 格式: | Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. |
| 參考書目: | Includes bibliographical references and indexes. |
| ISBN: | 0072466707 (alk. paper) 0070530882 0071151176 (International ed.) 0072466715 (CDROM) |