Marketing strategy : a decision-focused approach /
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2003.
|
| Edition: | 4th ed. |
| Subjects: | |
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MARC
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| 020 | |a 0071151176 (International ed.) | ||
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| 245 | 0 | 0 | |a Marketing strategy : |b a decision-focused approach / |c Orville C. Walker Jr. ... [et al.]. |
| 250 | |a 4th ed. | ||
| 260 | |a Boston : |b McGraw-Hill/Irwin, |c c2003. | ||
| 300 | |a xviii, 365 p. : |b ill. (some col.) ; |c 26 cm. + |e 1 CD-ROM (4 3/4 in.) | ||
| 500 | |a Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larr�ech�e. 3rd ed. c1999. | ||
| 500 | |a Title on CD-ROM: GAMAR 3 | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 538 | |a Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. | ||
| 541 | |e 36451 | ||
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | |a Walker, Orville C. | |
| 700 | 1 | |a Walker, Orville C. |t Marketing strategy. | |
| 740 | 0 | 2 | |a GAMAR 3 |
| 740 | 0 | 2 | |a GAMAR 3 CD-ROM |
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