Marketing strategy : a decision-focused approach /
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston :
McGraw-Hill/Irwin,
c2003.
|
| Ausgabe: | 4th ed. |
| Schlagworte: | |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|
| Beschreibung: | Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larr�ech�e. 3rd ed. c1999. Title on CD-ROM: GAMAR 3 |
|---|---|
| Beschreibung: | xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.) |
| Format: | Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. |
| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 0072466707 (alk. paper) 0070530882 0071151176 (International ed.) 0072466715 (CDROM) |