Marketing strategy : a decision-focused approach /
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| Daljnji autori: | |
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| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Boston :
McGraw-Hill/Irwin,
c2003.
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| Izdanje: | 4th ed. |
| Teme: | |
| Oznake: |
Bez oznaka, Budi prvi tko označuje ovaj zapis!
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| Opis predmeta: | Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larr�ech�e. 3rd ed. c1999. Title on CD-ROM: GAMAR 3 |
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| Opis fizičkog objekta: | xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.) |
| Format: | Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. |
| Bibliografija: | Includes bibliographical references and indexes. |
| ISBN: | 0072466707 (alk. paper) 0070530882 0071151176 (International ed.) 0072466715 (CDROM) |