APA (7th ed.) Citation
Walker, O. C. (2003). Marketing strategy: A decision-focused approach (4th ed.). McGraw-Hill/Irwin.
Chicago Style (17th ed.) Citation
Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 4th ed. Boston: McGraw-Hill/Irwin, 2003.
MLA (9th ed.) Citation
Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 4th ed. McGraw-Hill/Irwin, 2003.
Warning: These citations may not always be 100% accurate.