Services marketing /
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| Hovedforfatter: | |
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| Andre forfattere: | |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New York, NY :
J. Wiley & Sons,
c1998.
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| Fag: | |
| Online adgang: | Contributor biographical information Publisher description Table of Contents |
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Lignende værker: Services marketing /
- Services marketing management : an international perspective /
- Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
- Services marketing : integrating customer focus across the firm /
- Customer service : skills and concepts for success /
- The essence of services marketing /
- Services Marketing and Management /