Services marketing /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
J. Wiley & Sons,
c1998.
|
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of Contents |
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| 008 | 131024t1998 nyua b 001 0 eng d | ||
| 010 | |a 97025315 | ||
| 020 | |a 0471180343 (cloth : alk. paper) | ||
| 040 | |a DLC |c DLC |d DLC |d BD-DhMIS | ||
| 050 | 0 | 0 | |a HD9980.5 |b .K87 1998 |
| 082 | 0 | 0 | |a 658.8 |2 21 |
| 100 | 1 | |a Kurtz, David L. | |
| 245 | 1 | 0 | |a Services marketing / |c David L. Kurtz, Kenneth E. Clow. |
| 260 | |a New York, NY : |b J. Wiley & Sons, |c c1998. | ||
| 300 | |a xxii, 570 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |e 07505 | ||
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Customer services. | |
| 700 | 1 | |a Clow, Kenneth E. | |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/wiley044/97025315.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/wiley037/97025315.html |
| 856 | 4 | |3 Table of Contents |u http://www.loc.gov/catdir/toc/onix04/97025315.html | |
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