Services marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
J. Wiley & Sons,
c1998.
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| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of Contents |
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| Physical Description: | xxii, 570 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471180343 (cloth : alk. paper) |