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Applications in basic marketing.

"Clippings from the popular business press."

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书目详细资料
其他作者:	McCarthy, E. Jerome (Edmund Jerome), Perreault, William D.
格式:	序列
语言:	英语
出版:	Homewood, IL : New York : Irwin, c2005
主题:	Marketing > Periodicals. Marketing > Management > Periodicals. Marketing > P�eriodiques. Marketing > Coupures de presse > P�eriodiques. Marketing.
标签:	添加标签没有标签, 成为第一个标记此记录!

实物特征
总结:	"Clippings from the popular business press."
出版:	1990-
Item Description:	Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
实物描述:	vii .215 .p : ill. ; 26 cm.
出版频率:	Annual
参考书目:	Includes bibliographical references.
ISBN:	0072864710
ISSN:	1099-5579
相关项目:	Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.