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Applications in basic marketing.

"Clippings from the popular business press."

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Other Authors: McCarthy, E. Jerome (Edmund Jerome), Perreault, William D.
Format: Serial
Language:English
Published: Homewood, IL : New York : Irwin, c2005
Subjects:
Marketing > Periodicals.
Marketing > Management > Periodicals.
Marketing > P�eriodiques.
Marketing > Coupures de presse > P�eriodiques.
Marketing.
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Summary:"Clippings from the popular business press."
Published:1990-
Item Description:Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Physical Description:vii .215 .p : ill. ; 26 cm.
Publication Frequency:Annual
Bibliography:Includes bibliographical references.
ISBN:0072864710
ISSN:1099-5579
Related Items:Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

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