Applications in basic marketing.

"Clippings from the popular business press."

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書目詳細資料
其他作者: McCarthy, E. Jerome (Edmund Jerome), Perreault, William D.
格式: 序列
語言:英语
出版: Homewood, IL : New York : Irwin, c2005
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實物特徵
總結:"Clippings from the popular business press."
出版:1990-
Item Description:Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
實物描述:vii .215 .p : ill. ; 26 cm.
出版頻率:Annual
參考書目:Includes bibliographical references.
ISBN:0072864710
ISSN:1099-5579
相關項目:Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.