Applications in basic marketing.
"Clippings from the popular business press."
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| 其他作者: | , |
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| 格式: | 序列 |
| 語言: | 英语 |
| 出版: |
Homewood, IL : New York :
Irwin,
c2005
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| 主題: | |
| 標簽: |
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| 總結: | "Clippings from the popular business press." |
|---|---|
| 出版: | 1990- |
| Item Description: | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| 實物描述: | vii .215 .p : ill. ; 26 cm. |
| 出版頻率: | Annual |
| 參考書目: | Includes bibliographical references. |
| ISBN: | 0072864710 |
| ISSN: | 1099-5579 |
| 相關項目: | Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |