McCarthy, E. J., & Perreault, W. D. (2005). Applications in basic marketing. Irwin.
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Chicago Style (17th ed.) Citation
McCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing. Homewood, IL : New York: Irwin, 2005.
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MLA (9th ed.) Citation
McCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing. Irwin, 2005.
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Warning: These citations may not always be 100% accurate.