Essentials of strategic management /
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| 主要作者: | |
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| 其他作者: | |
| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
New Delhi :
Prentice-Hall of India Private LTD,
c2007.
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| 版: | 4th ed. |
| 主题: | |
| 在线阅读: | Table of contents only |
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书本目录:
- Basic concepts of strategic management
- Corporate governance and social responsibility
- Environmental scanning and industry analysis
- Internal scanning : organizational analysis
- Strategy formulation : situation analysis and business strategy
- Formulation : corporate strategy
- Strategy formulation : functional strategy and strategic choice
- Strategy implemenation: organizing for action
- Strategy implemenation : staffing and leading
- Evaluation and control
- Suggestions for case analysis.