Essentials of strategic management /
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| Autor principal: | |
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| Outros Autores: | |
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New Delhi :
Prentice-Hall of India Private LTD,
c2007.
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| Edição: | 4th ed. |
| Assuntos: | |
| Acesso em linha: | Table of contents only |
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Sumário:
- Basic concepts of strategic management
- Corporate governance and social responsibility
- Environmental scanning and industry analysis
- Internal scanning : organizational analysis
- Strategy formulation : situation analysis and business strategy
- Formulation : corporate strategy
- Strategy formulation : functional strategy and strategic choice
- Strategy implemenation: organizing for action
- Strategy implemenation : staffing and leading
- Evaluation and control
- Suggestions for case analysis.