Essentials of strategic management /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Hunger, J. David, 1941-
Awduron Eraill: Wheelen, Thomas L.
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: New Delhi : Prentice-Hall of India Private LTD, c2007.
Rhifyn:4th ed.
Pynciau:
Mynediad Ar-lein:Table of contents only
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • Basic concepts of strategic management
  • Corporate governance and social responsibility
  • Environmental scanning and industry analysis
  • Internal scanning : organizational analysis
  • Strategy formulation : situation analysis and business strategy
  • Formulation : corporate strategy
  • Strategy formulation : functional strategy and strategic choice
  • Strategy implemenation: organizing for action
  • Strategy implemenation : staffing and leading
  • Evaluation and control
  • Suggestions for case analysis.