Essentials of strategic management /

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書目詳細資料
主要作者: Hunger, J. David, 1941-
其他作者: Wheelen, Thomas L.
格式: 圖書
語言:英语
出版: New Delhi : Prentice-Hall of India Private LTD, c2007.
版:4th ed.
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書本目錄:
  • Basic concepts of strategic management
  • Corporate governance and social responsibility
  • Environmental scanning and industry analysis
  • Internal scanning : organizational analysis
  • Strategy formulation : situation analysis and business strategy
  • Formulation : corporate strategy
  • Strategy formulation : functional strategy and strategic choice
  • Strategy implemenation: organizing for action
  • Strategy implemenation : staffing and leading
  • Evaluation and control
  • Suggestions for case analysis.