APA (7th ed.) Zitazioa
Perreault, W. D., & McCarthy, E. J. (2003). Essentials of marketing: A global-managerial approach (9th ed.). McGraw-Hill.
Chicago Style (17th ed.) Zitazioa
Perreault, William D., eta E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 9th ed. Boston, Mass.: McGraw-Hill, 2003.
MLA (9th ed.) Zitazioa
Perreault, William D., eta E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 9th ed. McGraw-Hill, 2003.
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