Cita APA (7a ed.)
Perreault, W. D., & McCarthy, E. J. (2003). Essentials of marketing: A global-managerial approach (9th ed.). McGraw-Hill.
Cita Chicago Style (17a ed.)
Perreault, William D., y E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 9th ed. Boston, Mass.: McGraw-Hill, 2003.
Cita MLA (9a ed.)
Perreault, William D., y E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 9th ed. McGraw-Hill, 2003.
Precaución: Estas citas no son 100% exactas.