Cita APA (7th ed.)
Perreault, W. D., & McCarthy, E. J. (2003). Essentials of marketing: A global-managerial approach (9th ed.). McGraw-Hill.
Cita Chicago (17th ed.)
Perreault, William D., i E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 9th ed. Boston, Mass.: McGraw-Hill, 2003.
Cita MLA (9th ed.)
Perreault, William D., i E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 9th ed. McGraw-Hill, 2003.
Atenció: Aquestes cites poden no estar 100% correctes.