Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Shranjeno v:
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| Drugi avtorji: | |
| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
Boston :
McGraw-Hill,
c2002.
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| Izdaja: | 6th ed. |
| Serija: | McGraw-Hill/Irwin series in marketing
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| Teme: | |
| Online dostop: | Publisher description Table of contents |
| Oznake: |
Brez oznak, prvi označite!
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| Fizični opis: | xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cm. |
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| Bibliografija: | Includes bibliographical references and index. |
| ISBN: | 0072410647 (alk. paper) |