APA (7th ed.) Citation
Peter, J. P., & Olson, J. C. (2002). Consumer behavior and marketing strategy: J. Paul Peter, Jerry C. Olson (6th ed.). McGraw-Hill.
Chicago Style (17th ed.) Citation
Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy: J. Paul Peter, Jerry C. Olson. 6th ed. Boston: McGraw-Hill, 2002.
MLA (9th ed.) Citation
Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy: J. Paul Peter, Jerry C. Olson. 6th ed. McGraw-Hill, 2002.
Warning: These citations may not always be 100% accurate.