Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Boston :
McGraw-Hill,
c2002.
|
| Rhifyn: | 6th ed. |
| Cyfres: | McGraw-Hill/Irwin series in marketing
|
| Pynciau: | |
| Mynediad Ar-lein: | Publisher description Table of contents |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| Disgrifiad Corfforoll: | xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cm. |
|---|---|
| Llyfryddiaeth: | Includes bibliographical references and index. |
| ISBN: | 0072410647 (alk. paper) |