Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
c2002.
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| Edition: | 6th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Publisher description Table of contents |
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| Physical Description: | xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0072410647 (alk. paper) |