Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
c2002.
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| Edition: | 6th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Publisher description Table of contents |
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| 100 | 1 | |a Peter, J. Paul. | |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy / |b J. Paul Peter, Jerry C. Olson. |
| 250 | |a 6th ed. | ||
| 260 | |a Boston : |b McGraw-Hill, |c c2002. | ||
| 300 | |a xxvi, 582 p., [24] p. of plates : |b ill. (some col.) ; |c 27 cm. | ||
| 440 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |e 46578 | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Olson, Jerry C. |q (Jerry Corrie), |d 1944- | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/mh021/2001031482.html |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/mh021/2001031482.html |
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