Cravens, D. W. (1997). Strategic marketing (5th ed.). Irwin McGraw Hill.
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芝加哥风格引文
Cravens, David W. Strategic Marketing. 5th ed. Chicago ; Boston: Irwin McGraw Hill, 1997.
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MLA引文
Cravens, David W. Strategic Marketing. 5th ed. Irwin McGraw Hill, 1997.
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警告：这些引文格式不一定是100％准确.