Cita APA (7th ed.)
Cravens, D. W. (1997). Strategic marketing (5th ed.). Irwin McGraw Hill.
Cita Chicago (17th ed.)
Cravens, David W. Strategic Marketing. 5th ed. Chicago ; Boston: Irwin McGraw Hill, 1997.
Cita MLA (9th ed.)
Cravens, David W. Strategic Marketing. 5th ed. Irwin McGraw Hill, 1997.
Atenció: Aquestes cites poden no estar 100% correctes.