Cravens, D. W. (1997). Strategic marketing (5th ed.). Irwin McGraw Hill.
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Chicago Style (17th ed.) Citation
Cravens, David W. Strategic Marketing. 5th ed. Chicago ; Boston: Irwin McGraw Hill, 1997.
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MLA (9th ed.) Citation
Cravens, David W. Strategic Marketing. 5th ed. Irwin McGraw Hill, 1997.
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Warning: These citations may not always be 100% accurate.