APA (7th ed.) Zitazioa
Cravens, D. W. (1997). Strategic marketing (5th ed.). Irwin McGraw Hill.
Chicago Style (17th ed.) Zitazioa
Cravens, David W. Strategic Marketing. 5th ed. Chicago ; Boston: Irwin McGraw Hill, 1997.
MLA (9th ed.) Zitazioa
Cravens, David W. Strategic Marketing. 5th ed. Irwin McGraw Hill, 1997.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.