Cita APA
Cravens, D. W. (1997). Strategic marketing (5th ed.). Irwin McGraw Hill.
Citación estilo Chicago
Cravens, David W. Strategic Marketing. 5th ed. Chicago ; Boston: Irwin McGraw Hill, 1997.
Cita MLA
Cravens, David W. Strategic Marketing. 5th ed. Irwin McGraw Hill, 1997.
Warning: These citations may not always be 100% accurate.