Advertising, promotion & supplemental aspects of integrated marketing communications /
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
Mason, Ohio :
Thomson South-Western,
c2003.
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| 版: | 6th ed. |
| 主题: | |
| 标签: |
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| 实物描述: | xxi, 650 p. : ill. (some col.) ; 29 cm. |
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| 参考书目: | Includes bibliographical references and indexes. |
| ISBN: | 0030352711 9780030352713 |