Advertising, promotion & supplemental aspects of integrated marketing communications /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
Thomson South-Western,
c2003.
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| Edition: | 6th ed. |
| Subjects: | |
| Tags: |
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| Physical Description: | xxi, 650 p. : ill. (some col.) ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030352711 9780030352713 |