Advertising, promotion & supplemental aspects of integrated marketing communications /
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
Mason, Ohio :
Thomson South-Western,
c2003.
|
| 版: | 6th ed. |
| 主題: | |
| タグ: |
タグなし, このレコードへの初めてのタグを付けませんか!
|
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | 37638 | ||
| 003 | OSt | ||
| 005 | 20140305111724.0 | ||
| 008 | 020520s2003 ohua b 001 0 eng | ||
| 020 | |a 0030352711 | ||
| 020 | |a 9780030352713 | ||
| 040 | |a DLC |c DLC |d DLC | ||
| 042 | |a pcc | ||
| 082 | 0 | 0 | |a 658.8/2 |2 21 |
| 100 | 1 | |a Shimp, Terence A. | |
| 245 | 1 | 0 | |a Advertising, promotion & supplemental aspects of integrated marketing communications / |c Terence A. Shimp. |
| 246 | 3 | |a Advertising, promotion, and supplemental aspects of integrated marketing communications | |
| 250 | |a 6th ed. | ||
| 260 | |a Mason, Ohio : |b Thomson South-Western, |c c2003. | ||
| 300 | |a xxi, 650 p. : |b ill. (some col.) ; |c 29 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 541 | |e 37638 | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Sales promotion. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Direct marketing. | |
| 942 | |2 ddc |c REF | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_820000000000000_SHI |7 0 |9 29611 |a MISTCL |b MISTCL |d 2014-03-05 |e Karim international |g 3000.00 |l 0 |o 658.8/2 SHI |p 3010037638 |r 2014-03-05 00:00:00 |t 1 |w 2014-03-05 |y REF | ||
| 955 | |a pc19 2002-05-20 to SSCD |i se20 2002-05-21 |a aa19 2002-05-22 |a ps15 2002-07-24 bk rec'd, to CIP ver. | ||
| 999 | |c 3925 |d 3925 | ||