APA (7th ed.) Zitazioa
Perreault, W. D., & McCarthy, E. J. (2005). Basic marketing: A global-managerial approach (15th ed.). McGraw-Hill.
Chicago Style (17th ed.) Zitazioa
Perreault, William D., eta E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. Boston, Mass.: McGraw-Hill, 2005.
MLA (9th ed.) Zitazioa
Perreault, William D., eta E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. McGraw-Hill, 2005.
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