Cita APA (7th ed.)
Perreault, W. D., & McCarthy, E. J. (2005). Basic marketing: A global-managerial approach (15th ed.). McGraw-Hill.
Cita Chicago (17th ed.)
Perreault, William D., i E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. Boston, Mass.: McGraw-Hill, 2005.
Cita MLA (9th ed.)
Perreault, William D., i E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. McGraw-Hill, 2005.
Atenció: Aquestes cites poden no estar 100% correctes.