Cita APA (7a ed.)
Perreault, W. D., & McCarthy, E. J. (2005). Basic marketing: A global-managerial approach (15th ed.). McGraw-Hill.
Cita Chicago Style (17a ed.)
Perreault, William D., y E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. Boston, Mass.: McGraw-Hill, 2005.
Cita MLA (9a ed.)
Perreault, William D., y E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. McGraw-Hill, 2005.
Precaución: Estas citas no son 100% exactas.